
The upcoming 2025 Arctic Trucks Land Cruiser Prado AT37 is more than just a new vehicle; it’s a statement. With conversion packages alone costing over AED 90,000, these are six-figure investments in the freedom to explore. But here’s the tough reality for every owner: the very adventures these trucks are built for—carving through rocky wadis and tight desert tracks—are guaranteed to inflict “desert pinstriping” and “rock rash.” These deep, abrasive scratches aren’t just annoying; they’re a direct hit to the vehicle’s value.
This is exactly why the new official partnership between RMA PPF and Arctic Trucks Middle East is so important for the off-road community. We’ve created a purpose-built alliance, matching the world’s most capable off-road vehicles with the region’s leading paint protection experts to solve this high-stakes problem. This collaboration means your truck can be both unstoppable and immaculate.
The philosophy at Arctic Trucks is straightforward: take a legendary vehicle like a Toyota Hilux and methodically re-engineer it to conquer the planet’s most punishing environments. This is far more than a simple lift kit. The process is a complete overhaul where the frame is reshaped and the suspension is custom-built by Dakar rally specialists to handle massive 37-inch tires while maintaining a low center of gravity for superior control.
These trucks are designed to go anywhere, but that capability comes with a cost. The sharp gravel, rocky trails, and dense scrub of the UAE landscape inflict a unique kind of damage. It’s the brutal, unavoidable truth of off-roading that leaves its mark long after the adventure ends.
The scars of a true off-road adventure are etched right into the paint. This isn’t city driving damage. The constant grinding along the lower doors from rocky trails is known as “rock rash.” Those long, scraping lines from squeezing through dense brush? Enthusiasts call that “pinstriping.” Combine that with the sandblasting effect from open dunes that dulls the finish on those huge fender flares, and you’ve got an all-out assault on your truck’s paintwork.
This is where a typical application of a car protection film just doesn’t cut it. Most PPF packages are designed to protect against highway debris on the front bumper and hood. But for an Arctic Truck, the attack comes from every angle. The flared arches, lower body panels, and doors become the primary impact zones. A standard kit leaves these areas exposed, demanding a much more strategic and comprehensive approach to protection.
An Arctic Truck needs more than just film; it needs armor. The specialized PPF automotive solution we’ve developed through this partnership is precisely that—a shield forged for the unique demands of off-roading.
We begin by throwing out the standard templates. Our technicians create custom-fit patterns that extend the car protection film to cover the specific high-impact zones of an Arctic Truck. This means full coverage for the massive fender flares, the rocker panels that get chewed up by rock rash, and the custom bumpers that lead the charge. We then use a heavy-duty, thicker grade of paint protection film, the kind of PPF Dubai off-roaders need because it’s designed to absorb serious impacts from gravel and debris that would shred lesser films.
Finally, the application is meticulously sealed for battle. Every edge is perfectly wrapped to ensure that neither high-pressure water from a wash nor the fine desert sand can creep underneath and cause the film to lift. It’s this obsessive focus on a battle-ready application that ensures the armor stays put, no matter how tough the trail gets.
An Arctic Truck is built to go where other vehicles can’t. Now, thanks to the official partnership between RMA PPF and Arctic Trucks, that extreme capability no longer comes at the expense of your vehicle’s condition. This alliance delivers the ultimate turn-key solution for the serious adventurer: a peerless off-road machine shielded by the most advanced and durable protection available.
For owners, this means the freedom to finally push their titans to the limit. You can take on any trail with confidence, knowing that the custom-fit armor from RMA PPF is preserving your truck’s finish and its value. It’s the perfect outcome: unstoppable performance, with zero compromise.
Ready to shield your off-road titan? We invite you to learn more about the specialized protection offered through this official partnership. Contact the RMA PPF team today and discover how we protect the world’s most capable vehicles.